Paul Goldstein is outspoken in just about in everything he does, whether photographing, guiding, presenting or fund-raising. His jobs consist of cramming in a full-time career with a tour operator, owning four safari camps in Kenya, guiding all over the world, fund-raising for tigers and other persecuted species and writing.

Through it all the ethical side of wildlife, be it just viewing it or photographing it is desperately important. ‘The ‘photo at any cost’ concept is disgracefully still-borne, it is only a photograph and to endanger either yourself or the animal in its pursuit is reprehensible. Just as fraudulent and questionable are those who take tame animals and pretend they are wild or cook their images so much in processing they bear no resemblance to the original. Just as morally derelict are those wildlife photographers who think just by taking some images they will help the species. This is bollocks, I have spent much of the past 20 years raising money for schools, boreholes, teachers, FGM programmes and natal clinics by photographing endangered animals and those images have big ancillary benefits – over £300,000 worth. This will continue. Unless local people feel a ‘warmth’ from their striped or spotted neighbour why should they protect them?

Amongst his many pet hates are Chinese traditional medicine, management consultants, politicians, absurd marketing (sorry for tautology) babble, childish wildlife presenters, meetings over six minutes long and Nikon users (that last one is a joke).

He is happiest in the Conservancies of the Masai Mara. Among his closest friends are Chris Packham, Simon Reeve and Mark Carwardine, once or twice they have even agreed with him. Don’t say you haven’t been warned.